Build New Products
We ran a Jobs to Be Done research project to identify the most important pre-flight preparation needs of pilots
When we started working with this airline and aviation technology business, they were lacking clarity on exactly what features pilots would need to make this new pre-flight tool as effective as possible. Their development team was exploring concepts without a large source of pilot data.
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Industry Problem: Airline managing fuel efficiency
$11 billion overspending fuel across the industry, accounting for 5% of fuel costs
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Flight Problem: Safety events are expensive
~45 Flight Data Monitoring (Safety) events cost the industry $900M
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Pilot Problem: Pilot preparation is fragmented
10% of the time an international pilot is flying somewhere unfamiliar and requires much more flight preparation.
So how can you tell us exactly what International, Domestic, Freight & Regional pilots need from a flight preparation tool?
Our Approach
- Interviewed 30 pilots to define their flight preparation job map, outcome statements and important demographic questions.
- Fielded our jobs to be done survey to ~200 pilots to gather a representative sample of data.
- Analysed the survey results and pilot interviews into concepts to be tested with pilots.
- Provided a final presentation to the team, including the union, change mangers, developers, designers and chief pilots.
Checkout Sample Project
You can view the a complete set of sample project files for this specific case study. Please note that to protect our clients data we have recreated a similar job and outcomes and are using a set of 100 AI generated survey responses. Feel free to checkout the project link below and see a sample project brief, job map, list of outcomes, list of demographic/complexity questions, a Jobs to Be Done survey and an opportunity matrix for this project.
13 Stages
160 Outcomes
100 Prediction Responses