Kick Off Meeting
Define project scope and goals
In this initial meeting, we review the baseline job map, stages, needs and augment with your existing research and industry expertise. Here we will also define roles and lay the groundwork for a successful project.
- Document our understanding, audience, and objectives.
- Conduct comprehensive review of baseline JTBD research assets
- Develop a strategic plan for project execution.
Interview & Survey
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Customer Interviews & Survey
Our team of experts conduct expert interviews if there are strategic questions unanswered from our kickoff meeting and a JTBD survey is fielded.
- Gather valuable customer context and validate outcomes.
- Gather valuable customer survey data.
- Utilise best practices to remove bias in data collation processes.
Analysis
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Launch the finalized product
We clean the survey data and conduct a thorough analysis of your responses. Ensuring that any strategic business question is answered.
- Final Presentation of Customer Insights
- Access to Opportunity Matrix
- Project Plan for future surveys