Market Analysis
We ran a Jobs to Be Done research project to identify the gaps within the mexican payment Super-app space.
The team began with these three industry hypothesise.
Major Markets: Small Business Owners and Freelancers
By targeting features and marketing towards small business owners and freelancers, the startup aimed to address their unique payment and financial management challenges first.
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Predominantly Urban Users
By focusing on features and marketing strategies that appeal to urban users, the startup believed it would maximize its chances of success, based on preliminary customer interviews.
Primary Age Group: 25-35 Years Old
By tailoring the solution’s features and marketing towards individuals in their mid-20s to mid-30s, the team believed they would be reaching the tech-savvy and financially active demographic.
So what did we do and what did we find?
Our Approach
- We ran a short JTBD kickoff meeting to review the key job stages, outcomes and demographic questions.
- Fielded our jobs to be done survey to ~50 potential customers in Mexico to gather an initial sample of data.
Checkout Live Project
You can view the a complete set of sample project files for this specific case study. Please note that to protect our clients data we have recreated a similar job and outcomes and are using a sample of 50 live customer responses. Feel free to checkout the project link below and see the project brief, job map, list of outcomes, list of demographic/complexity questions, a Jobs to Be Done survey and an opportunity matrix for this project.
16 Stages
120 Outcomes
50 Live Responses