.png)
.svg)
JTBD research focuses on understanding the fundamental reasons why customers "hire" products or services to accomplish specific tasks or goals. What sets JTBD apart is its emphasis on uncovering the deeper motivations and contexts behind customer choices, providing invaluable insights for product development and decision-making.
JTBD research helps you gain a profound understanding of your customers' needs, preferences, and pain points. By identifying the "jobs" customers are trying to accomplish, you can tailor your products and features to better address those needs, leading to more successful product launches, increased customer satisfaction, and competitive advantage.
Our JTBD research process typically involves a combination of customer interviews, market analysis, JTBD surveys, and concept validation exercises. We work closely with your team to understand your specific objectives and tailor our approach to meet your needs effectively.
The duration of a JTBD research project can vary depending on the scope and complexity of the objectives. We have delivered projects from within 24 hours up to 12 weeks.
